Content strategy
How can we get the right information to the right people, in the right place, at the right time?
I can help with:
reviewing and auditing your content
producing a recommendations report
delivering discovery workshops and reporting on session findings
creating a strategic action plan and workflow
considering resources: Do you have the right people with the right skills to cover your content needs?
The process of developing a content strategy lets you take a thorough look at your organisation’s online presence and question: how can you best use content to support your overarching goals? It involves getting a grip on what you’ve got, what it’s doing (if anything), whether it’s really helping and how it could be better.
Together we’ll tap into opportunities to make the most out of the content you already have.
We’ll figure out what’s missing so we can find effective ways to fill the gaps and get your online presence into shape, making sure it’s working as hard as it can to back-up organisation-wide success.
We’ll audit your existing content, and crowdsource your colleagues’ expertise through stakeholder interviews and workshops. We’ll also collect all-important insights from your users.
I’ll then come up with tailored workflows and templates to support future content creation. I can also help your team brush up on their own content creation skills.
All of this will help us to make sure your content is thoughtfully crafted, up-to-date, useful and relevant, while appealing to (and inspiring) the right people.
A solid content strategy is at the heart of effective digital communications.
It can help you make concrete decisions based on your users needs. It let’s you refocus your content efforts on quality not quantity, centring your users in all the work you do.
Exactly how we do all this depends on what you’d like to achieve and how you and your organisation prefer to work.
If you’d like to have a chat about how we can work together, get in touch.
“Sarah is always upbeat, organised and productive. She has a great understanding of effective content and how to get it done. Her combination of strategic thinking and writing and editing skills mean she’s the perfect person to have on any content project team.”
— Julius Honnor
Director and strategist
Contentious
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