Copywriting and editing
I’ll work with you to craft your story, speaking your audience’s language.
I write and edit:
articles, reports and explainers
blog pieces and accompanying social posts
essential web pages like about, contact, and services
key messaging for use across your organisation’s channels
email sequences
Thoughtfully written and edited copy
Whether you want to seamlessly guide your reader through your latest report, explain complex issues through a series of emails, or tell your organisation’s story in a seriously compelling way, I can help.
From your homepage and articles to the text on your buttons, every piece of written content is an opportunity to make your user's experience as simple, valuable and enjoyable as possible.
Search engine optimisation
I always consider search engine optimisation (SEO) when writing for and editing your content.
I’ll carry out keyword research (if you haven’t already) and make suggestions for title and meta data descriptions, URLs and image names to give your content the best chance of being found in search engine results. Though you can rest assured, everything I write or edit for you will be tailored first and foremost to your real-life human readers: the key to successful SEO.
Audience-focused
With your target audience in mind, I’ll write your website copy from scratch, freshen up tired pages, or add energy into your product and service descriptions.
“Sarah has a unique talent for simplifying difficult concepts into easily understandable language, using creative approaches that appeal to a broad audience. Additionally, she is a delight to work with. I strongly suggest collaborating with Sarah for content-related projects, whether it involves the writing itself or developing the overall plan.”
— Karin Jensma
Head of Communications and Campaigning
Solidaridad Europe
I can also help with
